Which of the following is NOT one of the seven elements of an effective compliance program as stated by the OIG?

The seven elements of an effective compliance program, as outlined by the Office of Inspector General (OIG), serve as a framework for healthcare organizations to promote adherence to applicable laws, regulations, and ethical standards. Itemizing these elements typically includes conducting internal monitoring, designating a compliance officer, and conducting appropriate training among others.

"Implementing a marketing strategy" does not belong to these seven elements. This is because marketing strategies are aimed at promoting services and enhancing business visibility rather than ensuring compliance with legal standards and protecting against fraud and abuse. The focus of an effective compliance program is to prevent misconduct and ensure the organization operates within legal and ethical boundaries, rather than on promotional tactics.

By understanding this distinction, it's clear that a compliance program's primary role is centered around compliance mechanisms and oversight rather than marketing initiatives, thereby confirming that this choice is the correct response in identifying what is not included in the seven core elements of a compliance program as defined by the OIG.